Lifestyle lists

Real data from Germany’s largest consumer survey – all lists with opt-in

For twelve years we have been conducting surveys twice a year on millions of households in Germany about their consumer behaviour, lifestyle and concrete purchase intention, in writing. Moreover, we carry out online surveys in Germany in order to generate qualified leads on a daily basis.

At a glance

• All data originating from the Lifestyle Market Analysis and Consumer Survey: over 160 questions with 1,500 possible answers on nine subject areas: Holidays, travelling, hobbies/sport/recreation, motor vehicles/cars, personal pension provisions, money/investments/insurances, house and home,  shopping, areas of interest, sociodemographics.
• Real data with very high profile depth from over 6 million respondents
• All addresses with opt-in. The respondents have agreed to the use of their data for purposes of advertising and market research.  
• The deliverability of the address is continuously checked.
• The postal surveys, carried out twice a year (spring/autumn) and daily updated data from our online surveys, allow us to react quickly to current trends.

The benefits for you

• You receive real information (addresses and data) from consumers who have taken part in the survey.
• All respondents have given their consent (opt in) to receive advertising mail. That means you reach a target group who are very open and extremely willing to buy.
• A large selection depth by linking the characteristics.
• Find out today who wants to purchase your products tomorrow – effectively steer your marketing with precise communication and minimal coverage waste.
• The Schober Lifestyle TargetBase is optimised for multi-channel campaigns: In addition to purely postal addresses, telephone numbers and email-addresses are also available for your customer acquisitions.

Our special offer

Are you searching for a really special target group for a specific product? Then include your own question in the lifestyle questionnaire. In this way you can generate your questionnaire customised to your target group and increase your advertising success.

Example: You are the supplier of high-quality wellness trips and your target group can be described in the following way:

• Women between 30 and 50 years of age
• interested in wellness holidays 
• Readers of Freundin , Brigitte and Fur Sie

This target group can be depicted in exactly this way in the Schober Lifestyle TargetBase, so that the information in the database is based on real personal information. And that’s not all: Through additional data you can find out, for example, your target group’s favourite travel destination, what their hobbies are, which television stations are watched in the household and much more.

Take advantage of up-to-date data generated just for your company: If desired, we can provide the data exclusively to you.