Consumer TargetBase

The most comprehensive consumer marketing database on the European market

A diverse range of consumer target group potential for effective targeting in multi-channel marketing.

At a glance

• 50 million private addresses, each with over 300 additional characteristics on consumer behaviour and social demographics, as well as housing and living conditions.
• The target group lists and characteristics can be selected according to your specifications,   needs and requirements.
• In addition to many other sources, the data also originates from two in-house and unique questionnaires: Germany’s largest household survey, the Lifestyle Market Analysis and Consumer Survey, and from the Schober individual household evaluations.

• The addresses from the Consumer TargetBase are updated on an ongoing basis: Over 100 employees work to continuously update our data and ensure it is accurate and complete.

The benefits for you

• You can take advantage of over 300 selection criteria for your individual target group selection.
• You will find a wide range of all possible target groups – also for small-scale structures.  
• You can tap into new customer and market potential.
• You will achieve higher response rates through concrete communication and minimise   coverage waste through exact target group definitions.
• You will benefit from the highest level of data accuracy through continuous maintenance and checking.