Data integration and enhancement
Integrate and enhance customer data from different sources into a binding database
The task
- It is becoming increasingly difficult for companies to keep an overview of their customers and profiles, let alone manage them intelligently.
- This is due to the fact that customers and potential customers communicate with a company via a whole range of different channels, sometimes via the call centre, sometimes via the online store or directly by email.
- The customer is then very often managed in duplicate and different ways in these channels.
The solution
- “Single Point of Truth” is the Schober Group’s magic phrase: The definitive customer list, based on rock-solid foundations, can be equally relied upon for all marketing events throughout all channels.
- It is only by these means that a 360° view of customers can be made possible. And only those who view their customers in a holistic way can effectively manage marketing over a variety of channels.
- That special extra: additional external qualification data is improved with data enhancement. The more information available, the more effective the communication.
Data integration is the prerequisite for multi-channel marketing.
At a glance
Data substances from different sources (e.g., call centres, web sources, and external databases) can be integrated using data profiling. The data is then consolidated in the central address clearing system using precisely defined business rules.
The result is a universal maintenance database under the responsibility of content management, in which addresses and data from the different data sources are checked for accuracy and current status and, if necessary, corrected, updated and consolidated.
