Schober targeting system for banks

Benefit from our banking-specific know-how with a systematic approach:

• Identification of potential bank customers, differentiated according to product and service affinity as well as credit rating
• Accurate customer acquisition targeting in accordance with specific phases of life, willingness to change and individual requirements
• Forecast of cross-selling and up-selling potentials for increasing customer value
• Churn prediction, loyalty score, customer win-back programmes
• 360° customer perspective: Across all data, from the customer to the household perspective
• Analysis of realisation of customer potential per region, market area and branch

The system that taps into potential

All information needed to ensure successful multi-channel dialogue marketing in the banking area, in one single system for customer acquisition and customer loyalty – that’s the Schober targeting system for banks, in which all relevant data for systematic market cultivation are organised.
Take advantage of our banking know-how with tailor-made, cross-media dialogue communication for each individual customer, and start off using one of the system modules.

The database modules, sales modules and marketing modules work together in an interconnected relationship, and can be used alone or as part of a complete solution.